Why Athletes Trust Triaxis
Richard Booth
Working with Ian at TriAxis Performance Coaching has been an absolute game-changer. When I started, I had big goals, but I didn’t realize just how much higher my ceiling was until Ian began fine-tuning my training.
The results speak for themselves. Under his guidance, I’ve managed to hit benchmarks I once thought were out of reach:
The Speed: Dropping to a sub-16:00 5k, a sub-34:00 10k, and a 75-minute Half Marathon.
The Podium:
Securing multiple Sprint Distance wins and consistently competing at the GB Age Group level for Standard Distance.
The Endurance: Dialing in the long-course execution to clock multiple sub-4:30 Half Ironmans and finally breaking the tape on a sub-10:00 Ironman.
Why it Works
Ian doesn’t just throw a generic plan at you; he understands the "why" behind every session. Whether it’s sharpening top-end speed for a 5k or mastering the grueling pacing required for a full-distance finish, his data-driven approach and constant support make the impossible feel like a logical next step.
If you are looking to stop guessing and start performing, I cannot recommend Ian and TriAxis enough. He doesn't just coach athletes; he builds PR machines.
Harry Beaumont
If you are looking for coaching that translates hard work into podium finishes, look no further than Ian at TriAxis Performance Coaching. Since working with Ian, my progression hasn't just been steady-it’s been transformative.
Under his guidance, I’ve managed to tick off milestones I once thought were out of reach:
Sub-90 Minute Half Marathon: Finally breaking that barrier through precision-engineered run sessions.
Podium Success: Multiple age group wins at the sprint distance triathlon level.
GB Representation: Proudly competing for the GB Age Group team in both Sprint and Standard distances at the World and European Championships.
A Standout 2025 & BeyondThe pinnacle of our work together so far was the 2025 season, where Ian’s strategic tapering and race-day prep guided me to win my age group at the Middle Distance Triathlon Championships.
We haven't slowed down, either. We’ve kicked off 2026 with a string of new personal bests, proving that his methodology is as sustainable as it is effective. Whether you’re aiming for your first GB vest or a championship win, Ian provides the expertise, data-driven insights, and motivation to get you there.
Bottom line: If you want results that speak for themselves, TriAxis is the way to go
Lisa Gawthorne
If you had told me a few years ago that I’d be standing on a podium wearing both European and World Championship gold, I probably would have laughed. I had the drive, but I didn't have the roadmap. That changed the moment I started working with Ian, Head Coach at Triaxis.
The Triaxis Difference
What sets Ian apart isn’t just his deep understanding of physiological data or periodization—it’s his ability to translate that science into performance under pressure. Coaching at this level requires a delicate balance of pushing limits and respecting recovery, and Ian masters that equilibrium perfectly.
With Ian, I wasn't just another athlete on a spreadsheet. Every block of training was:
Precision-Engineered: Tailored specifically to my strengths and, more importantly, ruthlessly addressing my weaknesses.
Adaptable: He knew exactly when to pivot the plan based on how my body was responding.
Psychologically Grounded: Ian didn't just train my legs; he trained my mind to handle the "dark places" of a world-class duathlon run-bike-run.
The Results
The proof, as they say, is in the hardware. Under Ian’s guidance, I didn't just improve; I transformed. Crossing the line to become the European Champion was incredible, but reaching the pinnacle as World Champion proved that the Triaxis methodology is world-class.
"Ian doesn't just coach you to finish; he coaches you to be the best you can be. He saw the champion in me before I saw it in myself."
Russ Gibbons
Breaking the 10-Hour Barrier with TriAxisTraining for an Ironman is a massive undertaking, but chasing a sub-10 hour finish requires a level of precision that I simply couldn't have achieved on my own. Ian at TriAxis Performance Coaching was the missing link in my preparation.
Ian’s approach is the perfect blend of high-level data analysis and genuine athlete empathy. He knows exactly when to push the pace and, more importantly, when to pull back to ensure I hit the start line peaked—not toasted.
Why Ian(TRIAXIS) stands out:
Strategic Precision: Every block of training had a clear purpose, tailored specifically to my strengths and weaknesses.
Race Day Execution: His guidance on pacing and nutrition turned a daunting goal into a manageable series of wins.
The Mental Edge: Ian builds the kind of confidence that keeps you moving when things get "spicy" on the marathon.
Crossing the line with a 9:53 on the clock was a surreal moment. If you are serious about finding your absolute ceiling as an endurance athlete, I cannot recommend Ian and TriAxis enough.
"Ian doesn’t just provide a training plan; he provides the roadmap to a PR you didn't think was possible."
Mel Morgan
If you’ve ever tried to train for a triathlon while juggling 12-hour shifts or a rotating roster, you know the "standard" training plan is a recipe for burnout. Working with Ian at TriAxis Performance Coaching has been the single best investment I’ve made in my athletic career.
Before I started with Ian, I was constantly fighting my schedule—trying to squeeze high-intensity sessions into post-night-shift fatigue and wondering why I wasn't seeing results. Ian changed the narrative completely.
Why TriAxis Stands Out
Radical Adaptability: Ian doesn't just "fit" training into your calendar; he builds it around your physiological reality. If I’m coming off a grueling set of nights, the plan adjusts. If I have a window of energy, we capitalize on it.
Precision Programming: Every session has a purpose. There is zero "junk volume," which is crucial when your recovery time is at a premium.
The Results: From Surviving to WinningThe proof, as they say, is in the podiums. Under Ian’s guidance, I didn't just become more "consistent"—I became a winner. Balancing a demanding work life hasn't stopped me from achieving:
"Numerous Age Group wins across both Sprint and Standard distances."
I went from hoping to finish strong to standing on the top step of the podium, feeling fresh and prepared despite my unconventional work hours.
The Bottom Line
If you are a shift worker—or anyone with a high-pressure, unpredictable schedule—who is serious about performance, Ian is your guy. He has the expertise to turn your logistical "disadvantages" into a structured path to victory.
I cannot recommend TriAxis Performance Coaching highly enough. Thanks for everything, Ian
Chris Sam's
"Working with Ian at TriAxis Performance Coaching has been a total game-changer for my longevity in the sport.
I came to him struggling to juggle a high-pressure career with a demanding training load, often at the expense of my health. Ian didn’t just give me a training plan; he built a sustainable lifestyle strategy.
Over the last few seasons, we’ve successfully navigated work-life hurdles and health stresses while maintaining consistent, measurable growth.
If you want a coach who understands that performance is built on balance, Ian is your guy."